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Product Management Festival | Defining the Future of Product Management

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How to Revitalize your Product Vision

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Christoph Richter Business Unit Head Xing

Christian Schlüter Team Lead Product Xing

What do you do when product iterations are stagnant, deadlines are missed, and your product is in a comfort zone you know will not last forever? There is a lot of literature about how to create a product vision or how to deploy agile methodologies and best practices for all kind of product development related topics, but what to do if your product is stagnant anyways? You need to develop a new vision that is able to inspire an established product team and – maybe even more important – you need to create an environment of commitment towards a product strategy. Not an easy thing to do.

We were in exactly that situation: XING Jobs is a 10-year-old product, #3 job board in the DACH region, and an important part of the overall XING product portfolio. Over the course of the past 1.5 years we tried to innovate on the core functionality of our product without much progress; one could blame it on remote team setups, multitude of stakeholders, 10-year-old legacy code, and changing KPIs, but these are not the main reasons why we missed our self set ambitions. The main reason was the lack of an energizing shared product vision and a set of OKRs that allow for clear prioritization.

We will share our story on how we identified the lack and loss of product vision for XING Jobs and how we created an updated and extended version of our product vision which manages to inspire our teams again. We’ll introduce you to “focus topics” to implement a product strategy and to our OKRs for shared responsibility between our disciplines (e.g. product, UX, engineering, marketing, business development, analytics).

We believe that our story and key takeaways are especially of interest for product managers in a field of mature products and market environments and for those who struggle to innovate.

Other Talks:

  • Magic in the Mayhem: Scaling Digital Product Management Culture with a 131 Year Legacy

    Patricia Morizio Senior Product Manager, Mobile Verzion

  • Beyond the Algorithm: A Framework for Building Machine Learning Products (part 2)

    Inga Chen Product Manager Squarespace

    Twitter:
    @ingachen
  • Track+: Building Data Products at Zalando

    Thorsten Dietzsch Senior Product Manager Zalando

  • Ask Me Anything with Mark Hull (part 2)

    KEYNOTE: Mark Hull Director of Product Management Facebook

  • Ask Me Anything with Mina Radhakrishnan (part 1)

    KEYNOTE: Mina Radhakrishnan Co-Founder, Different Ex-Uber, Ex-Google, Ex-500 Startups

    Twitter:
    @minarad
  • Ask Me Anything with Ram Papatla (part 1)

    KEYNOTE: Ram Papatla Vice President of Product Management Flipkart

    Twitter:
    @rampapatla
  • WORKSHOP: Google workshop on “Objectives and Key Results (OKRs)”

    Marianna Semenova Program Manager

    Noam Ben-Haim Group Product Manager

  • 10 Things I Wish I Had Known before Becoming a Product Manager (part 2)

    Nadia Erraji Product Manager Avito.ma

  • The New Product Manager: What it Will Take to Be Successful Tomorrow

    KEYNOTE: Mark Hull Director of Product Management Facebook

  • Stay True to your Values. Scaling your Product Culture as your Product Scales.

    Christopher Osborne Director of Product Booking.com

  • Personalizing User Experiences with Data & Machine Learning

    Inga Chen Product Manager Squarespace

    Twitter:
    @ingachen
  • Building Products with Empathy

    Rio Akasaka Product Manager Google

    Twitter:
    @rioakasaka
  • Learnings from Building Products for the Health Care Market

    Stephanie Kaiser CPO Heartbeat Labs

  • KEYNOTE: Unconventional Product Innovation, for the Next Billion Customers!

    KEYNOTE: Ram Papatla Vice President of Product Management Flipkart

    Twitter:
    @rampapatla
  • The rise of chatbots : its more than messaging

    Kriti Sharma Director, Product Management, Bots Sage

  • How to Lose your Hair and Grow a Product

    Chris Long Product Growth Lead Shopify

    Twitter:
    @chris_long
  • KEYNOTE Time Well Spent: Are We Enhancing our Humanity or our Screentime?

    KEYNOTE: Tristan Harris Co-Founder Time Well Spent

  • From Clash to Consensus. The Fundamentals of Effective Team Decision Making

    Nabil Naghdy Product Manager Google

    Twitter:
    @naghdy
  • Growing Fast While Failing Fast ain’t No Option: Challenges of Platform Product Management

    Stefania Leone Product Lead Appway

  • Pre-session + Contest: Innovation? How to Boost your Success Rate with a Single Question

    Jean-Christophe Hemes Senior Product Manager Logitech

  • Pre-session ROOM 3 + Contest: What I Learned as a PM When I Failed to Run a Marathon

    Thabet “Fesh” Alfishawi Product Manager Google / YouTube

    Twitter:
    @talfishawi
  • The Best of Both Worlds: Combining Innovation Strategies from Hardware and Software Development

    Emily Batt Senior Product Manager Kayak

  • How to apply Product Thinking to UX design & product management – And avoid making products no one wants.

    Nikkel Blaase Product & Interaction Designer Xing

    Twitter:
    @https://twitter.com/JAF_Designer
  • How PMs Thrive in a DevOps World

    Dave Meyer Senior Product Manager Atlassian

    Twitter:
    @d_meyer
  • MVPs are Too Expensive – How Wasteless Validation Generates Lean Insights

    Tim Herbig Head of Product iridion

  • Building a Personal Assistant

    Tilke Judd Product Manager Google

    Yariv Adan Product Lead Google

  • The Story of an Experimental Retro Tool That Got Thousands of Users With $0 Marketing

    Liam Darmody Product Manager pivotal.io

  • Managing Crowdsourced App Testing

    Samir Thakkar Sr. Account Executive Applause

  • Optimal Product Process Framework (part 1)

    Brian Lawley CEO 280Group

  • Making Marketplaces Magical

    KEYNOTE: Mina Radhakrishnan Co-Founder, Different Ex-Uber, Ex-Google, Ex-500 Startups

    Twitter:
    @minarad
  • Unify: How to Collaborate with Peers to Expand Influence and Perform Better

    Rebekah Mueller Senior Director of Product Management Audible - Amazon

    Twitter:
    @rebekahlmueller
  • AngelList – building a founder focused startup platform.

    Philipp Moehring All things Europe AngelList

  • If the Value isn’t Clear, the Price Will Always Be Too High

    Matan Bar Head of PayPal Consumer Product Center Paypal

  • Design and Decision

    Adrian Zumbrunnen UX Designer

  • Balancing Heuristics and Data

    David Pier Senior Product Manager Skyscanner

  • Stakeholder Management

    Sven Grajetzki CPO Restaurant Partner Solutions Delivery Hero

  • Design User-Centered – But Don’t Forget the Designer!

    Lukas Bänninger Product Manager The Ergonomen Usability

  • Lessons Learned: 5 Things I Wished I’d Known When I Started Out

    Krassi Hristova Sr Technical Program Manager Snapchat

  • Optimal Product Process Framework (part 2)

    Brian Lawley CEO 280Group

  • Co-Designing a Learning Experience to Build Products Customers Love (part 1)

    Stefan Haas Founder PoDojo

    Samir Hanna Agile Coach Zalando

  • Mindfulness for Product Managers

    Ela Amarie Founder and Psychologist Mindful Brain

  • The Testing Mindset – How to Approach Perfect Market Fit Against all Odds

    Gregor Ilg Head of Product etventure

  • Co-Designing a Learning Experience to Build Products Customers Love (part 2)

    Stefan Haas Founder PoDojo

    Samir Hanna Agile Coach Zalando

  • Building a Product Management Ecosystem

    Johan Rapp Product Management Consultant ABB

    Juliette Vernel Internal management consultant ABB

  • Product Innovation Sprint: 5 Days to Test Your Idea (part 1)

    Ilona Baier Senior Interaction Designer Ginetta

  • WORKSHOP: Customer-Driven Growth – Experienced PM Workshop – November 14 09:00 – 13:00

    Vidya Dinamani Co-Founder Purpose Driven Product

    Twitter:
    @vdinamani

    Heather Samarin Chief Product Officer Arista MD

  • Beyond the Algorithm: A Framework for Building Machine Learning Products (part 1)

    Inga Chen Product Manager Squarespace

    Twitter:
    @ingachen
  • Driving Corporate Innovations: How a Large Company Can Get Out of the Box Accelerating the Startups

    Ilia Kuznetsov VP, Corporate Programs, ABRT Venture Fund Head of Strategy Development, Kaspersky Lab

    Nick Mitushin Investment Director ABRT Venture Fund

  • Drowning in Feedback? How to Instrumentalize Customer Intelligence to Facilitate Strategic Decision Making

    Daniel Strazzulla Product Manager Contentful

  • 10 Things I Wish I Had Known before Becoming a Product Manager (part 1)

    Nadia Erraji Product Manager Avito.ma

  • WORKSHOP: Know Your Customer – New Product Manager Workshop – November 14 14:00 – 18:00

    Vidya Dinamani Co-Founder Purpose Driven Product

    Twitter:
    @vdinamani

    Heather Samarin Chief Product Officer Arista MD

  • Building Customer Trust and Retention through Product Transparency

    Tav Klitgaard Head of Digital Zetland

  • Bringing Funeral Care into the 21st Century: Notes on what it’s like being a PM for a Colleague-Facing Service

    Andy Pipes Head of Product Management co-op Funeralcare

  • How NOT to be a successful product manager

    Nick Jakobi Product Manager

  • Driving Competitive Advantage Through Innovation, Adaptive Application of Best Practices, and Organizational Transformation

    Ahmed Abukhater Product Management Leadership Boeing

    Twitter:
    @AhmedAbukhater
  • Establishing Product Management in a Founder Led Company

    Dave Price VP of Product Goeuro

  • Product Management Trends and Benchmarks Survey Results

    Emily Tate Senior Product Manager Pivotal.io

  • Ask Me Anything with Mark Hull (part 1)

    KEYNOTE: Mark Hull Director of Product Management Facebook

  • Ask Me Anything with Ram Papatla (part 2)

    KEYNOTE: Ram Papatla Vice President of Product Management Flipkart

    Twitter:
    @rampapatla
  • Ask Me Anything with Mina Radhakrishnan (part 2)

    KEYNOTE: Mina Radhakrishnan Co-Founder, Different Ex-Uber, Ex-Google, Ex-500 Startups

    Twitter:
    @minarad
  • If the Value isn’t Clear the Price Will Always be too High

    Matan Bar Head of PayPal Consumer Product Center Paypal

  • Clarity of Intent – How to Say What I Really, Really Want with my Product

    Timm Richter CPO Xing

    Twitter:
    @TiRichter

    Martin Rusch Senior Vice President Network Xing

    Twitter:
    @martinrusch
  • Product Innovation Sprint: 5 Days to Test Your Idea (part 2)

    Ilona Baier Senior Interaction Designer Ginetta

  • Clarity of Intent – How to Say what I Really, Really Want with my Product

    Timm Richter CPO Xing

    Twitter:
    @TiRichter

    Martin Rusch Senior Vice President Network Xing

    Twitter:
    @martinrusch

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  • Impressions
  • TICKETS ’18

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