Sylvain Morger is a UX researcher at Ginetta. A psychologist with an MAS in Human Computer Interaction Design, Sylvain has a deep interest for the human behaviour in the digital world.
At Ginetta he ensures that digital products provide real value to the users. Sylvain analyses the behaviour and needs of the target groups by means of well-founded psychological methods such as qualitative interviews or user tests. The results are incorporated in the interaction concepts which Sylvain develops together with the interaction designers at Ginetta. He ensures the team’s focus is on the user during the whole process – from the initial concept to the completion of the project.